Example brief for a made-up company
Northwind competitor intel: 3 changes
Pricing
- Team plan went from $12 to $15 per user a month. The free plan now stops at 3 projects, down from 10. northwind.io/pricing
- Why it matters: they're pushing small teams to pay sooner. A good moment to run a comparison page.
Hiring
- 4 new roles: Head of EMEA Sales (London), 2 Enterprise Account Executives, Solutions Engineer. northwind.io/careers
- Why it matters: looks like an enterprise push into Europe this quarter.
Product
- Launched an AI meeting-notes feature, included on the Business plan only. northwind.io/blog